Custom Search goes global
http://googleblog.blogspot.com/2007/11/custom-search-goes-global.html
11/20/2007 05:25:00 AM
Posted by Nitin Mangtani, Lead Product Manager, Enterprise Search and Rajat
Mukherjee, Group Product Manager, Search
In our Mountain View, California lobby, there's an image of a globe
radiating colo(u)red beams of light, representing searches in different
languages in countries all over the world. It's quite mesmerizing to watch.
(You should check it out if you visit.)
Today, we're pleased to tell you that the Google Custom Search platform is
available in 40 languages, in close to 80 countries worldwide. And now you
can search your Custom Search engine (CSE) in the language of your choice.
We hope to see more people creating useful CSEs -- we want to see more
colo(u)red beams on the globe!
The Custom Search platform brings the relevance, reliability, speed and
power of Google search to webmasters and developers worldwide. Webmasters
can use CSE to create tailored search experiences on community web sites;
businesses can add hosted site search to their web sites; users can add
search to their blogs and web pages; and developers can build search right
into their applications with the Custom Search APIs. There's no software to
install or hardware to maintain. CSEs can be built in minutes and are easy
to customize and manage. You can also control the appearance of the search
results to match the look and feel of your web site.
* Now, you can administer your favo(u)rite CSE in the language of your
choice.*
There's a free, ads-supported version, and there's also the Custom Search
Business Edition (CSBE), in which further customization of search results is
possible using an XML API, and ads are optional. CSBE also offers options
for email and phone support.
Our international launch of the Custom Search platform now brings CSBE to
your country. Millions of businesses all over the world have a web presence
but offer users no ability to search their site. Users are left on their own
to navigate content once they land on a site. Now, organizations and
businesses everywhere can enable Google-hosted site search to help users
find what they need.
The UK Parliament uses CSBE on its website to make nine million documents
easily accessible to the public. Monarch Airlines is using CSBE to help
manage the growing number of customer enquiries about hand baggage
regulations and the increased focus on airline security. Since adding CSBE
they have seen a 30% reduction in inbound email as more customers now find
what they need online. A leading Serbian media system B92, which includes
both a TV and radio station and a leading web portal,
B92.net, offers Custom
Search on various sections of its site, such as sport, business, culture and
technology.
B92.net also uses several unique features, including linked
CSEs, search refinements, and the capability to exclude certain sections of
their sites from search results. Belfabriek, a provider of 0800 and 0900
service numbers in The Netherlands, wanted to offer customers the speed and
quality of searching with Google. Since using CSBE, the number of callers
has decreased substantially as people find the information they need and
register their numbers directly through their website. Indian cricket site
Cricbuzz uses a CSE to provide cricket fans relevant cricket content for any
search related to cricket, using search refinements for drilling down into
scores, player profiles, records, blogs and news.
We'd like to hear from you about your CSE too. Please keep that feedback
coming.
--
June Samaras
KALAMOS BOOKS
(For Books about Greece)
2020 Old Station Rd
Streetsville,Ontario
Canada L5M 2V1
Tel : 905-542-1877
E-mail : kalamosbooks(a)gmail.com
www.kalamosbooks.com